NuBod Weight Loss System is a part of a rebrand and reformulation project that first launched in Q4 2022. The product positioning and brand strategy is focused on cleaner ingredients, an easy-to-follow regimen and a hero product that would serve as an alternative to whey protein powder since the pandemic caused supply chain prices to surge. The result is a simple 4 -step plan that starts with the hero product NuBod Slim. NuBod Slim is a drink formulated with 5 different fibers to help with satiety and support wellness goals.
I oversaw the following:
market research, competitive analysis and identifying brand personas
formula development and pricing analysis
Marketing collateral including print, digital and video
packaging development