I led the development of Jeunesse Spa Botanicals skin care as an answer to this particular market segment(s) interest in preventative, clean skin care. The result was a nature-based skin care brand featuring an exclusive blend of mineral-rich Brazilian Kimberlite red clay and Amazonian pracaxi seed. This earth-friendly skin care collection also features gentle yet powerful formulas that give love to every skin type, every day.
I oversaw the following:
Formula development and testing process with R&D
Product positioning, pricing analysis, claims, features and benefits
Pre-launch, launch & post-launch marketing communications plan
marketing planning cycle and evaluation
Latin America market roll-out