Wellness: Beverages

TruNu Coffee and Tea were created to answer the market’s desire for nature-based affordable beverages with wellness benefits.

TruNu Tea features a delicious blend of fruits including hibiscus, pineapple and polydextrose fiber which is associated with prebiotic activity and gut health support.

TruNu Coffee is a blend of Arabica and green coffee, both grown in the rich soils of Colombia. It also features moringa, turmeric, and vitamin C for an extra dose of antioxidants and essential nutrients.

I led the following aspects for this brand:

• Brand strategy which was centered on the theme of being a locally manufactured product, ‘made for you, by you’

• Marketing collateral creation including print, digital and video

• Marketing communications plan

• Marketing plan evaluation and updates

• Latin American country roll-out