Michelle Blake
A Toronto native, I started my career working in PR, arranging press tours for high-end fashion designers and makeup artists via my first job at Canadian Luxury Retailer Holt Renfrew. Years later while living and working in Orlando Florida for Hard Rock Hotels and Casinos my love for branding and marketing strategy was ignited. Hard Rock was an iconic brand for decades and that intrigued me. After project managing marketing initiatives and brand programs for Hard Rock Hotels around the world, I went on to the wellness, beauty, and nutrition space with Jeunesse Global.
I balance my career with my passion work which is volunteering. Community involvement allows me to use my marketing skills to assist non-profits with their development and brand awareness goals. From hands-on projects like building ramps for handicapped individuals to planning galas, I support causes that improve the lives of children, the elderly, or the disabled.
My business approach - no matter the brand or the challenge - is centered on the fact that I look at marketing as a tool to improve lives.