I was tasked with bringing a compelling and unique fragrance story to Jeunesse for the Brazilian market. E·VŌK Fragrances aspire to simulate the emotional and mental benefits of being surrounded by nature. Two unique scents were created in partnership with one of the largest fragrance houses in the world. E·VŌK Aqua Serene™ will transport you to a state of serenity with soothing floral notes, while citrusy E·VŌK Emerald Bliss™ will energize your mind and body.
I was responsible for the creation and execution of:
Product positioning, claims benefits and features
Packaging sourcing and design
Brand strategy
Pre-launch, launch & post-launch marketing communications plan
Digital content strategy
Seasonal promotions
Marketing planning cycle and evaluation