Developed in partnership with Dr. Nathan Newman MD., the RVL Advanced Hair Care System was created with a fusion of botanicals and Jeunesse exclusive HPT-6 to promote the look of fuller hair and revitalize the appearance of both hair and scalp.
To bring RVL to life I lead aspects of both Product Development and Brand Strategy.
Brand Strategy:
WHEN PEOPLE THINK OF RVL, WE WANT THEM TO THINK OF THE FINEST CARE. We want them to think of well-being. Of ingredient purity. Of nourishment. Of empowerment. Of restoring, refining, and revealing their own most beautiful.
To do this, we will speak to our audience’s well-deserved desire to look and feel their best. RVL will inspire a commitment to self- care and empower them to do it right at home as part of their routine. And because we know that each person is a unique individual, we’re dedicated to helping them find the perfect cocktail of products to give them their most healthy, silky hair possible.
Product development included:
competitive analysis of global consumer brands
pricing analysis, product positioning claims, features and benefits
packaging direction
product naming